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Customers surely have more power than ever before. The digital democratisation of society has allowed disruptive corporations to reshape market segments. These strengthened consumers require products and services that work for the coffee lover, and boardrooms must be qualified to accommodate this reality. Based on the Director Commence, marketing asks for from forthcoming board participants increased by 60%! Therefore , what is the solution for this problem? The solution is marketing. Simply by creating more beneficial campaigns, marketing executives can demonstrate the cost of their function to the panel.